Privacy Policy
Effective date: 29 May 2026
HutsMerk (Pty) Ltd ("HutsMerk", "we", "us", or "our") operates the HutsSEPP
application, including its WhatsApp Business Messaging integration. This Privacy
Policy explains how we collect, use, and protect information when businesses use
our services.
1. Information We Collect
When businesses use our WhatsApp integration, we may collect and process the
following information:
Contact information: Business names, phone numbers, and WhatsApp account
identifiers.
Message data: Content of messages sent and received through the WhatsApp
Business API.
Business data: Information related to orders, bookings, enquiries, and other business
transactions facilitated through the integration.
2. How We Use Your Information
We use the information collected to:
Provide and operate the WhatsApp Business Messaging integration.
Facilitate communication between businesses and their customers.
Process and manage business transactions and enquiries.
Improve the functionality and reliability of our services.
Comply with legal obligations.
3. Data Sharing
We do not sell your personal information. We may share data with:
Meta Platforms, Inc.: As required to operate the WhatsApp Business API, subject to
Meta's own privacy policies.
Service providers: Third-party vendors who assist in operating our platform, under
strict confidentiality obligations.
Legal authorities: Where required by applicable law or court order.
4. Data Retention
We retain message and business data only for as long as necessary to provide our
services or as required by applicable law. Businesses may request deletion of their
data by contacting us.
5. Data Security
We implement appropriate technical and organisational measures to protect
information against unauthorised access, disclosure, alteration, or destruction.
However, no method of transmission over the internet is completely secure.
6. Your Rights
Depending on your jurisdiction, you may have the right to access, correct, or request
deletion of your personal information. To exercise these rights, please contact us at
the details below.
7. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify users of material
changes by updating the effective date above. Continued use of our services after
changes constitutes acceptance of the updated policy.
8. Contact Us
If you have any questions about this Privacy Policy or how we handle your data,
please contact us:
HutsMerk (Pty) Ltd
Website: https://hutsmerk.com